LATITUD FUEGO

For the launch of «Greetings from Lanzarote», the first collection from LATITUD FUEGO, we developed a photographic campaign that captures the spirit of travel, nostalgia, and island life.

Inspired by the souvenirs of the ’80s and ’90s, the collection is built to endure sun, ocean, and time — made from 100% organic cotton and embroidered locally in Lanzarote. Through a warm, sun-drenched visual language, we portrayed each piece as part of a lived-in story: authentic, resilient, and full of character.

The campaign was shaped by the artistic direction of Zoe Barceló, with styling by Georgina Giner, crafting a timeless yet contemporary aesthetic that reflects the essence of LATITUD FUEGO’s vision.